Uncover – a startup founded by three women in Kenya in 2020 – wants this to change. It has developed a range of cosmetics that serve the needs of African women, says Sneha Mehta, the company’s CEO and co-founder. Jade Oyateru, the startup’s COO and co-founder, explains that while demand for sunscreen is growing among African women, they often complain that it leaves a ghostly white layer on their skin. The African identity carries through to the product’s ingredients, with each one containing a plant grown on the continent. Pan-African skincareUrbanization and a young population are some of main drivers behind the booming African beauty market, but there is still a big gap in knowledge, says Uncover’s Oyateru.

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Persons: –, Sneha Mehta, Jade Oyateru, Mehta, Edwin Maina, Technavio, Rubab, Uncover’s Oyateru, ”, we’ve, “, it’s, hyperpigmentation – Organizations: CNN, Euromonitor Locations: Africa, Kenya, Nigeria, South Korea, South Africa, Ghana